[Challenge 1 title]
Who is affected today
[Describe the people who live with this problem now.]
What changes day to day once it's addressed
[What would their ordinary day look like?]
What changes for communities and society
[Wider effects beyond the individual.]
Why it's worth years of effort
[Why this deserves long-term commitment.]
Unforeseen consequences
[What could go wrong, or who might lose out?]